In this course you watched two movies regarding commonly used advertising formats. You watched The Social Dilemma https://www.youtube.com/watch?
v=uaaC57tcci0 a documentary about the leading digital marketing channels and POM The greatest movie ever sold https://www.youtube.com/watch?
v=go0zItc7gl0 regarding product integrations inside of movies. As you reflect on these movies please respond to the following:
1) Summary– Introduce us to both movies by providing a one paragraph summary of each movie.
2) Contrast and Connect– In one paragraph please compare both movies and connect the key messages that you found in both movies. In this comparison
please cite specific examples.
3) Ethical Dilemma– In one paragraph outline as a marketer what is the key ethical dilemma both movies exposes and what can brands do to solve this
dilemma. What responsibilites do brands have for these issues.
4) Personal Reflection- In your closing paragraph please share your personal reflection on what you learned by watching these movies and how it contrasted
to the key concepts you learned in this course
