In this project, we are starting a business that sells CBD candles in Japan. Please answer the questions below with that in consideration.
III. Market Audit and Competitive Market Analysis
a. Why will this product or service be successful here? Trends to consider:
i. Cultural
ii. Demographic (ages, marital status, family, education, etc.)
iii. Psychographic
iv. Technological
v. Infrastructure
b. How will you enter the market, and why? Options include:
i. Exporting
ii. Licensing or franchising
iii. Strategic alliance
iv. Direct investment
c. SWOT analysis of the product market
