1. Describe the product or service on which the company is focusing, including the company’s name and its significance.
2. Revise the company’s mission statement based on feedback received in the Week 1 discussion thread, including the rationale for each component of the mission statement.
o Place the mission statement within quotation marks.
o Use the Mission Statement Worksheet on pages 72-73 of your textbook as a guide.
3. Describe the trends in your specific industry, focusing on your particular type of product or service.
o Research and outline industry trends.
