As you continue working on your final marketing plan in this course, pricing will be a crucial aspect of your plan. You will want to consider current branding efforts, the competitive environment, and the value this brings your market.
Research pricing as it applies to your offering and industry. Consider your options for pricing. Consider your market position in determining your price.
Discuss
· What will your price point be?
· Briefly discuss how you arrived at this price.
· How does this support your market position?
Discuss each question and support your ideas with validating scholarly research.
Please keep in mind that the final project is focused on Coca-Cola.
