1. Why is India an attractive market for Starbucks?
2. What is Starbucks’ international strategy? Is it more of adaptation or standardization?
3. Why did Starbucks enter India with a joint venture?
1. Why is India an attractive market for Starbucks?
2. What is Starbucks’ international strategy? Is it more of adaptation or standardization?
3. Why did Starbucks enter India with a joint venture?