write a report from the perspective of an external brand consultant for Melbourne Zoo. As the brand consultant, you are required to
propose refreshed brand elements for Melbourne Zoo.
- logo
- tagline and/or slogan
- general design of online channels (website and social media) colour choice, banners, icon or character.
In engaging in this task, use the following suggested structure: - Overall observation of Melbourne Zoo’s online presence, brand position and brand persona reflected by the current design.
- Which aspects you plan to improve or change by your design.…
