Assemble and showcase the main elements from the PDF attached.
Outline:
1. Summary of firm’s situation
2. Key issues at hand
3. Development of SWOT
5. Entry/Launch strategies in select markets
6. Final Recommendation to Board of Directors
You must include the following questions:
1. How was the evolution of the hair care industry and market influencing L’Oréal’s digital transformation initiative?
2. How were brands communicating with their audience and staying relevant in the current digital marketplace?
3. What influencers (i.e., mega, macro, micro) were solicited? What tools (i.e., vlogs, blogs, communities) were used for consumer research and insights?
4. What are the pros and cons of L’Oréal’s current consumer insights and market research practices?
5. What capabilities does L’Oréal possess? What capabilities does it need to acquire for a visible digital insight-gathering and value-generation strategy?
6. What key performance indicators (KPIs) should be used to gauge success? Why? What digital platforms provide the best results?
