A reputation-management firm.

 

 

 

 

 

 

A college friend of yours approaches you about an idea to start an online reputation-management firm. One tactic the firm would use is to threaten those posting negative reviews and comments about your clients with a libel lawsuit unless they remove their posting. Should that fail, your firm would generate dozens of positive postings to outweigh the negative posting. What would you say to your friend about their idea? What are the underlying ethical and/or legal issues?

 

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