For almost every brand in the 21st Century, social media marketing is an essential part of reaching current and potential customers and clients. The challenges of using media where communications flow from many to many is one that all contemporary brands must consider, whether they actively engage with social media or not.
A social media strategy is a plan that outlines your social media goals, the tactics you could use to achieve them, and metrics that could be tracked to measure performance.
Your strategy should pay particular attention to the sustainable nature of your product/service and how this will be promoted through your social media presence. You should identify the target audience for your brand for each platform, and the plan for what when and where you will share content. You should also consider the key competitors and how you will ensure your brand will out-perform theirs.
Students should be able to demonstrate an understanding of how social media marketing can help brands connect to, and expand, their audiences. They should be able to develop a meaningful and appropriate plan which describes the needs and requirements of the brand; how the brand is expected to benefit from the implementation; and how the impact of the plan will be assessed.
Demonstrating an understanding of how social media marketing can help brands connect to, and expand, their audiences.
Developing a meaningful and appropriate plan which describes the needs and requirements of the brand.
Analysing how the brand is expected to benefit from the implementation of the plan.
