Evaluate the digital marketing environment of an organisation/brand and propose strategies for future success, in a socially responsible manner.
5. To gain practical insights in the use of digital analytic tools and by doing so, understand the role of social listening, measurement, and metrics.
Description of assignment:
For almost every brand in the 21st Century, social media marketing is an essential part of reaching current and potential customers and clients. The challenges of using media where communications flow from many to many is one that all contemporary brands must consider, whether they actively engage with social media or not
