Whether you’re rebuilding your marketing program from the ground up or leading the first campaign of your career, this video will help you lay the foundation for a successful marketing endeavor. The presenter, Drew Boyd, is a professor and consultant with 30+ years of marketing experience for major brands.
In a 3-5-page essay, talk about marketing’s role in an organization.
How can marketing help with analyzing a business, its customers, and its competitors?
How can a marketer develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion?
How can you use a marketing plan guide outside agencies and vendors? How can you measure marketing performance.
