Psychographic Market Segmentation

 

Pick only three commercials from that list to analyze for your paper. If you watched a show on the Internet, you must again say the name of the show and include the URL for it. You will also need to cover the following questions for you main content.

What message(s) (stereotypes, cultural values, etc.) does each commercial seem to convey. Explain examples.

Do you feel any of these commercials use psychological tricks in their advertising? Explain.

Do you believe any of these commercials could potentially influence consumer buying behavior? Explain.

Do you believe any of these commercials help shape a brand image that is etched in consumers’ minds? Explain.

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