To explore how the uk supermarket giants M&S and Sainsbury，adapt and innovate their marketing strategy.
Paper details:
Discover how UK supermarket giants M&S and Sainsbury’s are adapting and innovating introduction: Discover how UK supermarket giants M&S and
Sainsbury’s are adapting and innovating their marketing strategies.
- Evaluate the history of the supermarket’s marketing strategy. (Please assess the supermarket’s marketing strategy and positioning by comparing whether
the two companies are involved with Amazon Fresh – most retailers that have joined Amazon Fresh include Sainsbury’s, but not Marks & Spencer) - To explore how supermarkets have changed their strategies, refer to product xxx(I would like to refer to vegan food to take advantage of the effects before
and after COVID-19) Please note that this is vegan not vegetarian - Suggest how Tesco should innovate/change their future marketing strategies according to the social environment changes.
By focusing on digital transformation, personalization, sustainability and social responsibility, customer experience and innovation
Please cite at least 15-20 references
