Choose from one of the three activities below.
Activity
Description
Time (Appx)
Activity 1
Plan, Research and prepare a presentation on a Communication Strategy
100 mins
Activity 2
Write down a Communications Strategy for a sport entity
100 mins
Activity 3
Research new technologies being used in sports & at stadiums
100 mins
Activity 1: Present a Communications Strategy
Prepare a 10 PowerPoint slide presentation on a Communications Strategy on:
“Increasing match attendance for women’s football (Soccer) in the US”
OR
“Increasing college football attendance for Husson University”.
This is to be a presentation (PPT). Minimum of 10 slides.
NOTE: This will help you prepare for the Strategic Plan Project.
Activity 2: Write several Communications Strategies
Your Communication Strategy assignment should include:
An introduction
Mission and vision of your campaign
1 or 2 clear objectives
Key audiences, messages & channels i.e. the BIG idea for your campaign
Timetable of key activities with dates
Resources i.e. who will do the work and pay
Risks and mitigation
Means of evaluation
Approvals / sign-off process
Minimum of 500 words.
NOTE: This activity will prepare you for the Strategic Plan Project that is due at the end of week 7
Activity 3: New Technologies in Sports
Research and learn new technologies being used in sports at stadiums.
Have you noticed any new technologies in the marketing of the sport industry?
