Case: Electronic Arts – Inside Fantasy Sports
1. Describe in detail how Electronic Arts (EA) could strengthen its feedforward controls to improve performance at the leading edge of this industry.
2. Describe in detail how EA can use concurrent controls to improve the process of game development and sales.
3. Develop some feedback controls that will give EA immediate information on how the company is performing relative to its competitors.
4. Consider the four steps of the control process in section 9.2. Go through the four steps of the control process with one of the processes shown in the case.
