Spreading Out to Win the Race

 

 

Case: Nike – Spreading Out to Win the Race
1. What type of organizational structure would work the best for Nike? Explain your answer thoroughly.
2. Draw (yes, draw a picture) the organizational structure you have chosen for question #1 – be as complete as possible. What improvements could be made to this structure? Explain your choices.
3. Which type of organizational design would be the best for Nike? Why?
4. Is Nike on the leading edge of trends in organizational design? Apply the concepts in section11.4 to determine leads or lags in implementing new trends in design at Nike.

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