Review the crisis communication case studies in both the Lachlan and Liberman texts, with
emphasis on the Carnival Cruise Lines “Poop Cruise” or the United Airlines overbooking crisis
(Lachlan Ch. 4). In at least two brief paragraphs (30 to 50 words each) describe:
1 — How you think the organization was effective or not, and why.
2 — Another organization that you’ve seen use a similar strategy in a communications crisis, and
if it was effective.
If you remember seeing news or social media reports of either of these incidents at the time,
describe your feelings about the crisis then and now. Did it affect your ongoing opinion of the
organization? References to crisis communication research/theories from the textbooks are
always suggested, as well.
Before submitting, please proofread your work for proper grammar, punctuation,
capitalization, etc.
Late submissions will be marked down automatically.
