Overview
When creating a story for a strategic purpose, you must first identify key components of the organizational objectives and perform initial research. In industry, this first stage of development is often proposed to leadership and/or a client in the form of a pitch. In Milestone One, you pitched your story message and target audience to leadership. The next step is to outline major elements of the story, such as the main characters, the world of the story, and important plot points. The work for this milestone is the second step in creating your storyboard presentation, which will be delivered as the project for this course.
Scenario
You are a communications consultant being asked to create a storyboard presentation for a campaign sponsored by an organization looking to engage their audience in some way. The details for each scenario are vague, allowing you to add your own details if you would like, but you cannot revise or remove what is already listed in the scenario.
Choose one of the following scenarios:
• A non-profit organization focused on saving endangered wildlife wants to raise awareness about the impact of natural disasters on wildlife.
• A non-profit organization that operates a food pantry and kitchen is having difficulty retaining volunteers to work in positions that do not directly work with the people the organization serves (such as stocking shelves and early morning kitchen prep).
• A non-profit organization that works with LGBTQIA+ youth is looking to promote their new 24/7 crisis text line service and recruit volunteers to work as crisis counselors.
• A for-profit organization that manufactures furniture wants to increase the sales of its new line of tables that can extend in multiple directions to accommodate up to 20 people.
• A for-profit organization that provides financial planning services wants to announce its new office in a country outside of the United States.
• A county public health department is concerned that the people living in the county do not trust their information or recommendations because of the negative implications of being a government organization.
Prompt
Using the scenario you chose for your story pitch in Milestone One, create a story outline for the story you will create to convey your message to the audience. The outline must include the style that will be used to tell the story along with the main characters present in the story, the world in which the story takes place, and the key plot events that will drive your story. Remember to allow your audience and message to guide all of the creative decisions you make for your story outline.
Specifically, you must address the following rubric criteria:
• Identify how you intend to present your story in terms of delivery and style, including:
o Genre: Fiction, non-fiction, or a combination
o Style: documentary, animation, etc.
• Develop key narrative elements and story structure, including the following:
o Characterization (primary/main characters)
o Story world (locations, time periods, environment, cultural attributes, etc.)
o Important plot points with story arc: opening scene (to grab attention), inciting incident, rising action, climax, falling action (denouement), and ending
