Think about the companies you do business with as a customer.
Name an example of a company that identified and recognized you.
Name an example of a company (different from the previous one) that differentiated you by need or value.
Name an example of a company (different from the previous ones) that has made interaction easy and fun.
Name an example of a company (different from the previous ones) that has changed something about the way it does business with you now, based on what it knows about you.
Be very specific with every example so other members can easily understand your relationship with the company. For example, if company A identified and recognized you, you might want to explain why it happened or how it was possible.