Scenario
You are the Marketing Manager for Canton Inc. Your company is launching 3 different products: soft drinks, smart phones, and headphones. You are excited about getting the opportunity to create a marketing plan for the new product. As the marketing manager, you are tasked to create a marketing plan for one of the new products. You understand that this is a large task, and you have been preparing months for this opportunity. You have so many ideas that you want to include in the marketing plan. The marketing plan will be written for the executive leadership team, so it must be detailed. You understand that in order to engage the executive leadership team, there need to be relevant pictures and images included in the marketing plan.
Select one of the products: soft drinks, smart phone, or headphones to create a marketing plan for. The marketing plan is to be a written word document with at least 7-10 pages.
