write a paper Reflection
At the end of chapter 1 of the textbook is a case study titled, Lego builds new dimension with digital vision. After reading the case study, your assignment is
to conduct a 2-3 page reflection paper on the case study answering the questions associated:
1) Evaluate and comment on LEGO’s market orientation using the market orientation assessment form (see Box 1.1) to support your analysis.
2) Which of the three approaches to marketing presented in this chapter do you think best describes LEGO’s approach? Why?
3) What marketing principles are in evidence in this case?
Reflection papers should be in APA format, Times New Roman, double spaced, in 12PT FONT. A title page and the reference page are required but do not count towards the 2-3 page minimum.
