Select 3 websites from different industries and different-sized companies or nonprofit organizations. (For Example, Lowe’s, a local mom and pop restaurant, and a franchise) or (A health charity, A local Foodbank, and Goodwill) DO NOT USE SOCIAL MEDIA PROVIDERS SUCH AS FACEBOOK, TWITTER, ETC. AS YOUR COMPANY SELECTION. USE RETAIL COMPANIES AND/OR NONPROFIT SERVICE PROVIDERS.
Create an 8-12 slide Powerpoint presentation using speaker’s notes to develop your analyses that includes:
An introduction slide that sets the goals of the presentation and introduces the businesses/organizations you selected for the assignment as well as which two criteria you are using to analyze the companies with.
For EACH business or organization:
One or more slides that analyze website’s performance in relation to two elements of a digital marketing plan from the list below: Select TWO and use them for each business/organization analysis – provide examples of how these were present in the site(s) you an
