WHAT: Using the Marketing Plan Outline on page 97, Exhibit 2-3 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or
fictional).
The Marketing Plan should include the following sections and is due by midnight, Saturday, of week four:
Management Summary
Economic Projections
The Market – Qualitative
The Market – Quantitative
Trend Analysis
Competition
Problems and Opportunities
Objectives and Goals
Action Programs
