Using the BASES model described in Exhibit 9, forecast the estimated demand (trial and repeat) for the two Nestle Contadina pizza options under consideration: Pizza and Topping and Pizza Only. Should Nestle launch any of them? Why and how?
• How does the pizza concept test data compare to the pasta concept test data?
• In general, how would you compare the pizza opportunity to the pasta opportunity? What are the similarities and differences?
