McDonald’s has been very successful, including the development of new products for both U.S. and international markets. However, McDonald’s has had its share of failures. Identify one successful product and one failed product McDonald’s has introduced. Explain what made each product a success or a failure. Think about the area you grew up in and your own experience with McDonald’s. What product development recommendations would you propose to McDonald’s for improving the failed product you discussed or another one of their its products?
Not all new products are high technology, and not all new products are successful. For example, review information about the Cheetos Duster on the Cheetos website and in the video, “Now You Can Make Anything Taste Like Cheetos With the Cheeto Duster,” located in Topic 4 Resources. Using the Cheetos Duster as an example, discuss how new products are developed and progress through the product life cycle. Is this product still available today and would you purchase it if you could? Why or why not?
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