Learning Goal: I’m working on a marketing question and need guidance to help me learn.
Based on the discussion made in Chapter-1 regarding the value creation concept, explainhow a SR100 Timex watch and a SR20000 Rolex watch deliver value to their respectivetarget markets? Which factors account for this dramatic difference in watch prices?Critically examine and provide your answer.
Lexus brand is owned by the Toyota Motor Corporation. In many ways Lexus the luxuryvehicle brand, operates independently from the Toyota Motor Corporation. Visit theirwebsites (Lexus , Toyota https://www.toyota.com.sa) andidentify what markets each brand targets and how the two companies use the marketingmix (4Ps) differently to target their unique target markets?
Being a student of marketing management, critically examine how the technologicaladvances such as artificial intelligence is influencing marketers in the current scenario?Critically examine and provide your answer with suitable examples.
