As a professional preparing for the 21st century workplace, you are a business of one. When a company chooses to employ you, it is buying your professional services. When a customer or clients chooses to do business with you, it is “buying” your professional services. This week, you will start marketing your professional services through a blog; a site you will use to communicate your knowledge, understanding, unique perspective, and prowess in your trade. By publishing blog posts on a regular basis, you allow your prospective employers/customers or clients to see firsthand your written and verbal communication skills, as well as your intellect and dedication to your profession. This provides proof of your value and differentiates yourself from your competition.
This project requires you to begin building your blog, a site that will be connected to your digital portfolio and will follow you throughout your degree program at Full Sail. This blog will assist you in communicating your unique promise of value to your intended audience. Establishing a strong, strategic, and well-branded online presence through a personal website and blog is essential to managing your personal brand online, and providing your target audience with content that helps move them closer to hiring you or working with you in some way.
Introduction
To prepare for your project this week, complete the following:
Watch the Adobe Color and Adobe Fonts courses as instructed in the FSO activity, “LinkedIn Learning Courses & Required Reading (10% of GPS)”.
Review the concepts found in all four (4) of the following articles and infographics regarding color and font theory.
(Smashing Magazine)
(Smashing Magazine)
(Smashing Magazine)
(Digital Synopsis)
Based on what you learned in the articles above, select your personal brand’s colors and font families (one font for your headers and another for your body text) using Adobe’s applications.
