Requirement:
In this project, you are required to evaluate one of the websites below based on what you learn from this course and your perspective. The evaluation will cover the different aspects of E-commerce such as business idea, website design, marketing, security etc.
You will need to analyze the business and provide suggestions to improve the current business situation.
Current e-commerce businesses: (choose one)
The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.
- Know the business (7 marks) Each poin worth 0.7 mark
- Explain the design of the system (4 marks)
- What is the business?
- What is the idea?
- What are the type of products and/or services provided?
- Where is the money?
(Introduce the e-commerce business you have chosen).
(Provide an overview of the business idea & The visioning process).
(Explain the products and services does the online store provide such as customer service, exchange and return, delivery, and payment options).
4.Explain the business statement, business vision and business objective.
(Explain the companys business model and the revenue model. Give a general idea of how the business generates revenues)
6.Who and where is the target audience?
(Explain demographics, lifestyle, consumption patterns, etc.).
7.Characterize the marketplace
(Research the market and give an idea about the size, growth, demographics, structure, competition).
8.Describe the content of the business website
9.Conduct a SWOT analysis for the business
(Provide 3 points each)
10.Develop an e-commerce presence map.
(For example: website, email etc. What activities does the company use these platforms for? (E.g., marketing, customer service, newsetc.).
Explain in detail the design of the system (business objectives, system functionality, information provided)
|
Business Objective |
System Functionality |
Information provided |
|
Ex: Display goods |
Digital Catalog |
Dynamic text and graphics catalog |
- Explain the current business e-commerce features (2 mark)
- Explain the business e-commerce process (2 marks)
- Site Design (3 marks)
- Business software (2 marks)
- Payment and Security (3 marks) each point worths 1 mark
- Categorize marketing and advertising strategy and method (2 marks)
- Know your competitors (3 marks)
- Conclude your report (2 marks)
What are the current website features? And what types of these features can be annoying to customers? Provide pictures.
(What can you do to improve the current features on the website?)
Explain in detail all the steps from the time user enters the website until the final user buys a product.
(What can be improved in the process?)
College of Administrative and Financial Sciences
ECOM101 E-commerce
E-commerce Project
(Part B)
Second Semester 2023-2024
Submission: Thursday, May, 2nd 2024 = 15 Marks
Requirement:
This is a continuous activity for part A, keep working on the same website you have chosen in part A. In this part you are required to evaluate one of the websites below based on what you learn from this course and your perspective. The evaluation will cover the different aspects of ECommerce such as business idea, website design, marketing, security etc. You will need to analyze the business and provide suggestions to improve the current business situation. The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.
Evaluate the website design focusing on the eight most important factors in successful ecommerce site design (ease of use, ease of purchase, simple graphics etc.). You are required to evaluate each factor.
(Discuss possible suggestions to improve the site design).
The development of an e-commerce website requires more interactive functionalities, such as the ability to respond to user input (name and address forms), capturing customer orders for goods and services, clearing credit card transactions on the fly, consolidating price and product databases, and even adjusting advertising on the screen based on user characteristics.
(Explain the different types of software used on the website to perform the current functionalities). What can be done to improve the software?
- What are the methods of payment available in the online store?
- What are the technologies used on the website to secure the online transactions?
- What is the current privacy policy of the online store? Outline how the information is collected and used? (What can be added to the privacy policy? Explain why?)
(What other methods can be added? Explain why?)
(What other technologies can be added? Explain why?)
Explain the current online, offline, and social media marketing strategies of the e-commerce business? (Provide photos or screenshots of your business marketing activities, What can be done to improve the marketing aspects of the business?)
Choose a website of one competitor in the same industry (locally or globally) and compare it with your chosen companys site. Indicate why the competitors website is better or worse than the chosen companys website. (What can be done by learning from your competitors experience?)
Summarize the above points and include your recommendation to improve the e-commerce business.
Guidelines for the assignment part A & B:
The answer sheet must include the following:
- Cover page
- Questions
- Answers
- Make sure to include the cover page with all information required.
- This is a group project (4-5 students), which is part of your course score. It requires effort, research, and critical thinking.
- You are required to choose one current business from the list.
- Each website can be chosen by one group only.
- Use font Times New Roman, 12 font size
- Use 1.5 line spacing with adjust to all paragraphs (alignment).
- Use the footer function to insert page number.
- Ensure that you follow the APA style in your project and references.
- The minimum number of required references is 5 references using APA style.
- Your whole project report length should be between 1250 to 1600 words.
- You must check the spelling and grammar mistakes before submitting the assignment.
- Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count.
- Your file should be saved as Word Doc. Follow this pattern to name the file:
TWO marks will be deducted if there is no cover page
Your name_CRN_ECOM101_ Project_A or B.docx
College of Administrative and Financial Sciences
ECOM101 E-commerce
E-commerce Project
(Presentation)
Second Semester 2023-2024
Submission: Thursday, May, 2nd 2024 = 15 Marks
Requirement:
Upon completing your Group Assignment – Parts A and B; in a group, you will be asked to create a powerpoint presentation of your chosen e-commerce business. Your presentation should cover all the elemnts that were discussed in the assignment as listed below:
Presentation must have the following format:
- First slide: Cover Page
- Business profile: Name of the businessand what is your business, target market, marketplace, products and services provided.
- Explain the business system design. (Business objectives, system functionality, information provided).
- Explain the current business e-commerce features.
- Explain the business e-commerce process.
- Explain the business software
- Explain the payment and security of the chosen website
- What is the marketing and advertising strategy?
- Competitors analysis
- Conclusion
- References
Guidelines for the Presentation:
There must be 10 slides in the presentation.
The slides should have a clear background design, readable font size and style with appropriate color.
The power-point presentation must answer all the above parts.
Make sure to include the cover page in the first slide.
Work with the same group members
Ensure that you follow the APA style in your references.
The minimum number of required references is 5 references using APA style.
Up to 20% of the total grade will be deducted for providing a poor structure of presentation. Structure includes these elements presentation style, free of spelling and grammar mistakes and referencing.
Your file should be saved as a PowerPoint file and follow this pattern to name the file: Business Name_CRN_ECOM101_ Project_presentation_docx
