Learning Goal: I’m working on a business discussion question and need the explanation and answer to help me learn.
Chosen Company: Unilever
1. Introduction (200 words)
- Objectives of your study. What you set out to achieve.
- How you conducted your research (primary/secondary). The sources of data you accessed. The articles you used to guide your analysis.
2. Business Situation Analysis and Business Case (2000 words)
- Describe the organisations history, organisations governance and leadership structure.
- Describe the organisations operating structure and business model.
- Supply financial analysis based on the organisations most recent published financial statements (2023).
- Supply an analysis of the organisations human resources strategy.
- Supply an analysis of the organisations marketing strategy (use Porters five forces / Boston Matrix as found useful).
- Create the basis of a business case for the organisation.
3. Conclusions (300 words)
- Conclude on your business case.
- Discuss your analysis of the organisations current business strategy.
- Provide recommendations for future thinking.
