Learning Goal: I’m working on a management project and need support to help me learn.
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
- Course Learning Outcomes (CLOs):
- Recognize the basic concepts and terminology used in Strategic Management (CLO1)
- Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations- CLO2
- Explain the contribution of functional, business, and corporate strategies to the competitive advantage of the organization-CLO3.
Case study
Read carefully case No. 5 from your textbook (entitled Starbucks Coffee Company) and answer briefly the following questions: (1 mark each question)
1.Draw the SWOT matrix of the new Starbucks company.
2.Provide examples of the Corporate Social Responsibilities (CSR).
3.What is the competitive strategy used by this company? Justify.
4.Use the five forces of the M. Porter matrix to describe the Starbucks industry, particularly, in Japan.
5.Describe the relationship of Starbucks with its primary stakeholders.
6.Describe the core competency of Starbucks company.
7.What kinds of strategic alliances are used by Starbucks in China?
8.What are the main challenges that this company faces in the Indian market?
9.Assess the competitive advantage of Starbucks in the global market.
- Recommend solutions for Starbucks to improve its competitive advantage in both Japan and China.
- AT LEAST 5 REFRENSES
