Please provide your detailed answers to the following questions.
CASE #1
- List and explain each of the business models that Amazon is currently utilizing. What is next for Amazon? (in terms of their future business model?
- What is service dominant logic? How does it contribute to creating value for the customer?
- Identify two marketing elements that need to be improved on a website that you refer to make purchases.
- Do you think that internet is useful for branding? Support your answer with examples.
