Question 1
Write down what you think is the competitive advantage of the market-leading company in any industry of your own selection.
Question 2
Do a SWOT analysis table for the market-leading company in any industry of your own selection, as shown in the sample. Please provide evidence to support your claims.
Question 3
Identify three trends related to each of the five environmental forces (social, economic, technological, competitive, and regulatory) that relate to any industry of your own selection.
Question 4
Based on your understanding of the current economic and social situations in the U.S, write down specific ideas for the four alternative growth strategies including market penetration, market development, product development and diversification by the market-leading company in any industry of your own selection.
