Take on the role of a consultant who has been brought in to develop and evaluate creative solutions for a business facing the effects of a global crisis. You have been asked to develop some potential solutions to propose to company leaders that could help the business shift its focus or innovate in the face of change. You will employ creativity and design thinking principles to address business needs and help the company assess its readiness for innovation and change. For the purposes of this exercise, here are some guidelines:
Choose the company (or type of company) and create a narrative for the specific problem the business is facing. This could be a company where you have worked or with which you are familiar, or you can locate an example of a company and use it as the basis for your narrative. For example, you might select a larger company that needs to figure out a way to reach more customers since most of its local business has been temporarily halted, or perhaps you will choose a small business that operates locally and offers a product or service that is currently not relevant to the market’s needs.
