In this scenario, you are the product manager of any existing company of your choice.
• What is the name of the company you chose?
• Describe the company’s logo.
• What information is the company trying to convey about its brand based on the logo?
• How does the company’s brand speak to the quality, features, and style relative to one of their competitor brands?
Part 2
Course Learning Assessment: Competitive Analysis and Strategy
• Prepare a marketing strategy based on the elements of the 7 Ps for Amazon. Each element of the 7 Ps should be addressed in your assignment. 3-4 page
Support your response with at least three (3) sources in addition to your textbook and provide citations. For example, reference The Wall Street Journal, The New York Times, and other major news/business publications that contain articles about your chosen product or service. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures. Please make use of other business books and sources that deal specifically with your product, industry or market segment. Additionally, www.census.gov is a great resource for demographic information.
