Using both Google search AND scholarly journals identify how Microsoft is managing both the internal and external business environment to create value in the marketplace. Please compose an Essay of 750 words to address the following questions:
- Provide a general overview of Microsoft
- Discuss how environmental forces impact Microsoft
- What specifically has the company done to adapt and influence to both the external and internal environment?
- Examine some of the challenges that the management team faces dealing with both the external and internal environment?
- What are your recommendations to enable the company to successfully adapt to the external forces? Explain.
- Choose an organization. What is its product/service?
- Identify and list 2 marketing methods they are using to provide value (look at current promotions, sales techniques, web offers, advertising, locations, features of products, mobile apps etc.). Summarize these.
- Describe how the marketing methods build relationships with the consumer.
- What is your opinion about the effectiveness of these marketing methods? Are they doing a good job, not such a good job, or average relating to both “value” and “relationships”? Why do you feel so?
