Consumer Behavior Research Paper
The paper should include the following:
1. The top decision-making forces which influence buyers of the product or service.
2. The decision-making and buying process of the product/service.
3. The microeconomic factors which affect consumer behavior of product/service.
4. Discuss the influence of heuristics and experiential consumption.
5. Includes key consumer behavior theory marketers use to sell the product/service.
6. Detail the most important methods for developing consumer behavior information for product/service.
Examples of paper topics (a different selection is okay):
Ford, Tesla, Amazon, Apple’s iPhone, Whole Foods, Geico, Food Delivery Services (Grubhub, Doordash, etc.), Walmart, Target, Kroger, ADT
