After reading Lead for Loyalty by Frederick F. Reichheld, answer these questions using your article as one source, and add another authored source you find on your own to support your answers. Answer the following questions completely in your thread – use headers to separate your responses for each part of the assigned questions below:
Describe a company that gained your brand loyalty based on their words or deeds.
Are ‘customers always right?’ Check out some articles on this topic as a new reference.
Describe ONE of the Six Principles of Loyalty that Reichheld discusses and apply it to a brand that you believe delivers on this today.
Summarizing this article will help you prepare for your final project, your Consumer Brand Marketing Plan.
