1- What are the opportunities and threats that could impact the organization?
Review all the general environmental categories. (PESTEL Analysis)
Use Porter’s Five Forces model to analyze the company’s industry. Identify key competitors and analyze their strategies, core competencies, and competitive response.
2- What are the strengths or weaknesses of the organization?
Review factors within the company that are critical to the strategy of the firm, and classify them as strengths or weaknesses.
Look for resources, capabilities, and core competencies.
Use the “Four Criteria of Sustainable Competitive Advantage”.
3- In the past, BMW has been able to successfully differentiate its products by engaging in value-adding value chain activities. What are some of these specific activities? How can BMW ensure its ability to continue with value-adding activities as it evolves into a maker of self-driving cars?
