We have reviewed Customer Relationship Management this week and will continue that discussion by exploring experiences you’ve had with poor customer service.
Assignment Instructions
Identify a poor consumer experience you have had. How did it make you feel? In this paper, delve into this topic with a paper that is organized as follows (use subject headers in your APA paper for each of these sections):
Identify the company/brand that you are going to review
What was the story around your experience – why was it a bad customer experience?
If you ran this company, how would you have handled this situation?
Why is Customer Relationship Management important?
How would you have changed this situation?
You should address the above topic in a 3-4 page (750–1,000 word), well-written paper, following current APA guidelines.
