Scenario
You’ve become a trusted resource for Tesla, and they’ve asked your advice on having a competitive advantage in the field. More specifically, they would like a presentation to the chief marketing officer with your analysis and recommendations on ways to bring their company culture, demographics, and technologies up to current industry practices and beyond.
Preparation
Use your selected company from Weeks 1–5 for this summative assessment.
Assessment Deliverable
Create a 10- to 12-slide presentation in which you include the following elements:
• An analysis of Tesla’s current culture (e.g., beliefs, expectations, values, and norms), including how its managers influence the organizational culture
• An evaluation of:
• The impact of evolving demographic forces (e.g., age, gender, ethnic origin, race, sexual orientation, and social class) on Tesla and where it needs to be
• The impact of emerging technological forces (e.g., changes in the technology that managers use to design, produce, or distribute goods and services) on Tesla and how this can contribute to innovation within the industry
• An examination of how Tesla has complied with ethics and social responsibility behavior
• Recommendations of ways to evolve a piece of Tesla’s culture based on your analysis
