Identify Benefits of Your Business Idea in the Value Proposition. The value proposition addresses one question: why is your solution best? In our textbook, a value proposition is defined as small business owners’ unique selling points (or benefits) that customers can expect from your goods or services including benefits that differentiate your offering from those of competition. The value proposition helps the entrepreneur focus on the most important aspects of your business.
For (target customer)
Who (statement of need or opportunity)
The (retail business name) is a (product or service category)
That (statement of key benefit)
Unlike (primary competitive alternative)
Our business (statement of primary differentiation)
Is available (where)
