TARGET
Choose 1 country that the organization you’ve been working on in this course could consider expanding into.
Analyze that potential international market by considering the 4 aspects of the Diamond of National Advantage: industry rivalry, demand conditions, related and supporting industries, and factor endowments
Analyze the forces (in the home market and international market) that will help the organization succeed with its expansion, and the forces that may act as barriers to that expansion. Refer to your analysis of strengths and weaknesses completed in Week 1, the Porter’s Five Forces worksheet from Week 3, and your analysis of the Diamond of National Advantage.
Evaluate the 4 adjustments leaders must make when expanding internationally (Burkus, 2012). Recommend 1 specific leadership action for each adjustment. Explain each of: Develop a global mindset, Develop sensitivity to cultural differences, Decentralize, Decide on the level of involvement.
PowerPoint presentation to present your analysis and recommendation
A cover slide
Identification of the country you have chosen. Include demographics. (1 slide, with brief speaker’s notes)
1 slide for analysis of each of the elements of the Diamond of National Advantage. Explain both in terms of the country’s and the company’s abilities and attributes.) (4 slides, with speaker’s notes)
Summary of analysis of the forces that will help the organization succeed in the new country (1 slide, with speaker’s notes)
Summary of analysis of the forces that will hinder the organization’s success in the new country (1 slide, with speaker’s notes)
Leadership actions required to make the 4 adjustments identified by Burkus (2012). ( Explain each of:
Develop a global mindset,
Develop sensitivity to cultural differences,
Decentralize,
Decide on the level of involvement) (1 slide, with speaker’s notes)
A recommendation and rationale (1 slide, with speaker’s notes)
Conclusion
