Describe the different stages a proposed product will need to go through before it is commercialized.
Where will ideas for the new product come from, and how will you filter the different ideas?
Describe your criteria for selecting an idea to move to the next stage.
Design a flowchart for your proposed new product development process to serve as a guide to your discussion.
Develop a brand strategy for a hybrid car. To come up with a strategy, answer the following questions:
How will it be positioned relative to other plug-in hybrids currently under development or in the marketplace?
How will it be launched in the selected target market?
Describe what activities will be conducted to build the image of the brand.
search for academic articles to complete the following tasks:
Indicate the types of stakeholders involved in the new product development process.
Evaluate the impact of key inputs from stakeholder groups on new product development efforts.
Analyze the role these key stakeholder groups can play in contributing to the success of a new product.
Examine the persuasive strategies that can be used to enfranchise stakeholders in new product development projects.
