Project Proposal: The Impact of AI Technology in Digital Marketing: A Case Study of Nike
The proposal must cover the main sections of the project:
i. Overall industry background and discussion of relevant marketing trends.
ii. Research problem and objectives to be addressed.
iii. Scope of the Study: Identification and definition of marketing concepts and terms, identification of the
marketing area and the usefulness of the topic.
iv. Literature review, including discussion of relevant marketing theory.
v. Methodology, specifying a plan to collect data to meet the stated objectives.
vi. Timetable/schedule,
vii. Indicative Bibliography
