write the 3–5 page marketing plan and sales strategy section of your business plan, in which you:
- Complete the company’s target market description you developed in the Week 3 Discussion based on the instructor’s feedback.
• Be sure to include demographic, geographic, lifestyle, psychographic, purchasing patterns, and buying sensitivities in the target market description. - Assess the company’s top 3 competitors.
• The assessment needs to include a brief description of the exact company and particular product or service you are competing against. For example, Coca-Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca-Cola’s fruit juice product? Or its cola product? - Develop a plan that includes how you compare your business to your competitors currently and how you will differentiate yourself from the competition in the future.
• How will you stand out and why?
