Most often, crises occur without warning. As such, your team of writers and analysts will have to react promptly, with no time wasted on writer’s block.
Choose a real-life crisis that occurred in an industry/company of your choice, and working as a team, develop the Crisis Communications Plan.
Plan the strategies and specific steps, list the major communication activities, both written and oral, that you will perform during your national/international response campaign. For example, you will have to make presentations to the public or to institutions in order to seek assistance or to minimize negative feedback. You will have to communicate the negative news and/or respond to criticism and questions of the stakeholders.
Identify the position/role of each individual who will be working on the crisis’ management communication team.
