There are few business segments where sponsorship is more important than in sport management. Individuals, teams, and leagues count on revenue earned from sponsorships to fund yearly budgets, among other uses. Using articles related to branding and sponsorship,, and other reputable resources, consider the following questions:
How does branding influence sponsorship?
What is fit, and why is it important in the context of sponsorship?
Based on your reading, describe two examples of good sponsorship fit and two examples of poor sponsorship fit.
Why did you choose these examples? How would you fix the examples of poor fit?
