• Individual task
• Develop an implementation project in a new country following the following strategy: o You are the HR director of one of the 3 most important marketing agencies in Spain o Agency partners are considering buying a major Greek marketing agency in financial trouble o The Greek agency has a single office in Athens with 17 employees and more than 15 years of history o The detail of the Athens team is:
▪ CEO (Founder and majority shareholder)
▪ Financial director
▪ Creative director with 3 people in charge
▪ Production director with 3 people in charge
▪ Media director with one person in charge
▪ Director of market research with 2 people in charge
▪ Administration and billing department with one employee
▪ Commercial department with one employee o The reason that has led the agency to have financial problems is the low productivity of its teams that has led the agency to lose competitiveness.
o The Spanish CEO asks you to carry out a project that includes:
▪ The analysis of the performance of the current team valuing their skills and abilities (Performance management)
▪ Evaluation of training needs and analysis of business culture (Employee training)
▪ Evaluate the possibility of promoting someone from the current Spanish national team to send him/her to Greece. Specify the role of his/her position in the Greek agency. (Career development)
▪ Analysis of the wage cost and its impact on the final price of the projects (Employee compensation)
• Expected table of contents o It is clear that we do not have detailed information about the Greek agency, however you must explain in detail the starting point by listing the assumptions that we assume to be true. o You must explain what techniques and/or tools you will use for the development of the analysis project and justify your choice: ▪ Performance management
▪ Employee training
▪ Career development
▪ Employee compensation
o You will need to list the detail of the necessary tasks to develop the project o You must define an approximate period of execution of each of the needed tasks
