Analyze the rhetorical choices made to craft an anti-union message. Your analysis should address the following:
• What rhetorical choices (repeated words, phrases, imagery, visuals, music, etc…) do they make to establish this tone and mood? Tone is the attitude an author has toward a subject or an audience conveyed through word choice and style of presentation. Mood is the overall feeling, or atmosphere, of a text created by the author’s use of imagery and word choice.
Context #1 – During a Union Election
The rhetorical situation: Author (company executives and management) / Audience (non-management employees) / Purpose (to persuade workers to vote “NO” in a union election)
- K-mart: https://youtu.be/ElK3Z122OXg
- Amazon: Amazon Is Bombarding Workers With Union-Busting Messages
- Amazon: How Amazon Crushes Unions
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