Write a 3000-word management report to review decisions and make recommendations for future decisions and actions in the live business case study.
Live Case Study Option A
WeWork is an American commercial real estate company that offers workspace rental service to individuals and organisations. The company reported a loss of $2.1b in the first quarter of 2021 due to losing 200,000 customers amid the COVID-19 pandemic and the restructuring costs that includes scaling back from unprofitable locations and paying a settlement the co-founder Adam Neumann (Hammond, 2021). The company has made strategic decisions to reduce its global expansion and costs since Sandeep Mathrani replaced Adam Neumann as the new Chief Executive Officer.
You are expected to step into the role of the General Manager for WeWork UK, Ireland, and Emerging Markets to produce a report for the executive team and the investors. The executives and investors are concerned with the financial losses, the history of problematic decisions, and the negative coverage of the company in the media.
You are tasked with (1) evaluating the strategic decisions your company recently made (1a) to restructure the organisation that involved making staff redundant (Nast, 2020), and (1b) to attract and retain customers, including expanding the membership benefits, focusing on city centres, and developing a new ‘Growth Campus’ initiative that targets UK university students and Small Medium Enterprise employees (Thomas, 2021).
Your report should (2) review evidence relevant to these decisions with a focus on (2a) the external, organisational, managerial, and behavioural factors that influenced these decisions and (2b) the impact of these decisions on different stakeholders.
You are required to (3) recommend future actions to improve the business performance, decision making, and publicity in the operational environment of the UK and/or Ireland.
